It is fitting that this vintage inspired chronograph wears the Heuer name on its dial as the original Monaco design launched in 1969, some sixteen years before Heuer became Tag Heuer. Note the use of “Heuer” and not “Tag Heuer” on the dial and the matching blue leather strap. This is basically a vintage inspired Monaco with bright white racing stripes on the dial and its crown on the left side of the case. First, the Monaco Heuer Steve McQueen Calibre 11, a traditional looking blue and white edition of the Monaco that is actually a slightly revised version of a boutique-only model that Tag Heuer announced last year. Nice and confusing right?Īlso announced was a duo of bright blue Monacos meant to invoke the memory of Steve McQueen, who wore a Monaco in the 1971 film Le Mans, and has been a considerable factor in the continued popularity of the Monaco line. It is really ironic that there is now a Tag Heuer Carrera Monaco watch. This new model sports a simplified dial layout and bright red accents for the second hand and elements of the dial and bezel script. I have always enjoyed the Carrera line as they feature a very pleasing case and lug design as well as excellent legibility for a chronograph. Not one to forget their popular Carrera line, Tag Heuer also announced the new Carrera Calibre 16 Day Date Monaco Grand Prix LE (CV2A1F) which will be limited to 3000 units and can be had with a sporty tire tread-inspired rubber strap or a stainless steel bracelet, both of which nicely suit its 43 mm stainless steel case. The Monaco Calibre 12 ACM will have a production run limited to 1200 units. Tag Heuer is their official timing partner and thus created this 39mm black dialed Monaco featuring the ACM logo on the dial. #Tag heuer carrera calibre 16 monaco grand prix price seriesAbove is the Monaco Calibre 12 ACM Limited Edition (CAW211K) which celebrates the first year of partnership between Tag Heuer and the Automobile Club de Monaco, the group responsible for organizing a series of races throughout Monaco, including the Monaco Gran Prix. Tag Heuer celebrated the 2012 Monaco GP by announcing four watches, two limited editions that directly commemorate the Monaco Grand Prix, and the “re-release” of two special editions which were previously only available through Tag Heuer boutiques. A big marketing campaign success by most accounts. Other brands have tried to connect themselves with motorsports but from track day junkies like Steve McQueen, to modern day World Champions like Jenson Button, Tag Heuer has become the reigning watch brand in motorsports. In addition to the manufactures, Tag Heuer has also seen their brand represented by some of F1’s best drivers, including Alain Prost, Jenson Button, Lewis Hamilton and Ayrton Senna. Tag has made special editions for not only Mercedes but also McLaren, one of the most successful F1 teams of all time. Many of their most famous models are tributes to notable elements within the world of motorsport, consider the Camaro, Carrera, Silverstone, Monza, Formula 1, and of course, the Monaco. Few watch brands have as strong a symbiotic relationship with motorsports as Tag Heuer.
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